ABOUT THE EVENT
Sustainability: Shaping the future of brands will be the meeting point of brands that integrate sustainability in their core business, mission and values. Specialist will debate how companies can move beyond CSR to embed sustainability into each process and operation, how to align corporate social responsibility with millennials’ requests, how can a positive social impact increase profits and what will be the trends of the year as far as sustainability is concerned.
Find out how brands and business leaders are activating purpose with sustainability-led innovation to create scalable impact and profitability, how to bring the idea of sustainability to life for consumers and how to redesign the way you deliver value in order to gain important benefits.
Another hot topic on our agenda will be the millennials, a generation known for its interest in sustainable brands. As millennials are a rapidly growing consumer market, and an influential one at that, brands that want to have them o board will have to be more sustainable and communicate a strong social purpose.
Finally, we will take a close look at the latest reglementations concerning non-financial reporting, with focus on the transition to the latest GRI standards.
Join business intelligence, finance and sustainability leaders to discover innovative tools, ideas and methodologies that capture tangible business value and translate it into financial performance.
MAIN SUBJECTS
Best practices – successful projects
The importance of sustainability in terms of brand and image
Strategies for creating a credible sustainable brand
CSR vs. Sustainability
Global trends in CSR and sustainability
Millennial generation – are millennials attracted to sustainable companies? What challenges do companies face when recruiting millennials?
Bringing the idea of sustainbility to life for consumers
The role of storytelling in creating consumer engagement and translating sustainability efforts
Non-financial reporting and business performance
The transition to the latest GRI non financial reporting standards
OUR SPEAKERS
Cristina BALAN
Managing partner
CSR Boot IQ
Andreea GIOVANI
Sustainability Manager
PwCRomania
Dana DOBRESCU
Communications Manager
Unilever South Central Europe
Sabina ȘTIRB
South Eastern Europe Corporate Citizenship Communication & Public Affairs Manager
Samsung Electronics
Roxana COLISNIUC
Corporate Social Responsibility Officer
ING
Adina IONESCU
Director Comunicare
Groupe Renault Romania
Cristina SĂVUICĂ
Chief Happiness Officer
Lugera – The People Republic
Ioana TETELEA
Managing Partner
Invisible Nature
Simona FÎRTAT
Corporate Communication and Public Affairs Manager
L’Oreal
Robert UZUNĂ
Corporate Affairs Director & Board Member
Ursus Breweries
Diana NEACȘU
Communications and Government Relations
BASF
ALEXANDRU NICOLA
Sales Manager
Renovatio
Bogdan MUGESCU
Development Director
Frufru – Good People
Oana BULEXA
Managing Director
MSLGROUP The Practice
Marinela NEDELCU
Q&E Specialist & First Choice Advisor Gold
DHL International Romania
Costinela DRĂGAN
Sustainability Manager
KMG International
Alina CRISTEA
Sustainable Development Manager
Holcim
Georgiana MIRON
Marketing and Communication Director
Groupama
Teodora MIGDALOVICI
Cannes Lions Ambassador in Romania
Magor CSIBI
Director
WWF Danube Carpathian Programme
Mircea ILIE
Sustainability Leader
IKEA
