Focus on Sustainable Business Development

Project objective and project description:

The objective of the project is to bring together specialists at the table, to create a link between government institutions and the private sector, with the common goal of popularizing Romania’s energy policies and strategy, correlated with European directions, to contribute to implementation and implementation of the Sustainable Development Goals, namely the adoption and use of alternative fuels and new low carbon technologies. The effect of these steps is to encourage actions to reduce the negative impact of operations carried out by economic operators, in an attempt to contribute to the protection of the environment and the communities in which they operate.
The need for Romania to make the transition to a cleaner, more sustainable and less energy consuming energy future is obvious and urgent. For the regions and member states of the European Union, including Romania, this process is an important challenge, due to the strong dependence on fossil fuels.
At the national level, Romania has already taken a number of important steps in this direction by developing the Integrated National Plan in the field of Energy and Climate Change 2021–2030, which will form the basis of the national strategy in this field. The plan is being updated following the recommendations of the European Commission, and Romania will increase its ambition regarding the share of energy from renewable sources in gross final consumption at a level of 30.7% by 2030.
Sustainable energy actually means renewable energy. According to Eurostat data, the contribution of renewable energy in Romania increased from 17.1% (2006) to 24.8 (2015); therefore, Romania has exceeded by 5 years the target set by the EU for 2020. However, in recent years there has been a stagnation in this area.
The target group of the project consists of: private companies, clusters, NGOs, SMEs, research and higher education institutions, local and regional authorities, civil society and the general public. The projects we dedicate to the subject are addressed to broad categories, such as: businessmen, entrepreneurs, start-ups, political decision makers, representatives of governmental and non-governmental organizations. Segmented, within the companies, we can talk about CEOs, general managers, sustainability directors, representatives of the departments that implement the programs dedicated to sustainability: marketing, PR, HR, IT, engineering, sales, development, etc. At the same time, thanks to the live online broadcasts, they have access to debates, free of charge, and other categories of public.
Specific objectives of the project:
1. Encourage the business community to invest in renewable energy and innovative technologies to move towards more sustainable and low-carbon alternative energy.
2. Increasing the involvement of renewable energy consumers as active actors (prosumers), to ensure their own consumption or storage.
3. Raising awareness of the needs and opportunities for the production and use of low-carbon renewable energy as an alternative energy, among households, businesses and public institutions, to accelerate the implementation of Objective 7.2 of the NRDS. Only by encouraging the use of renewable energy and innovation in the field is it possible to protect nature and mitigate the effects of climate change.
4. Popularization of the future stage and measures, which the Romanian Government is taking, in order to fulfill the obligations assumed within the National Sustainable Development Strategy, with direct reference to SDG 7 “Clean energy and affordable prices” and SDG 11 “Sustainable Cities and Communities ”.
Through the debates and initiatives presented during the events that are part of the Focus on Sustainable Business Development project, and following the exchange of ideas, experiences, but also through follow-up with those involved, we will contribute to intensifying cooperation between all entities involved, raising public awareness, increasing political will and mobilizing resources to combat climate change.

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